Archive for January, 2009
Google Bails On Print Ads (And Newspapers)
January 20th, 2009 | 
Author: Google’s dreams of world domination may be dwindling (at least its dreams of ruling the advertising world). Today, it announced that it will no longer be selling print ads in newspapers. (Yes, Google sold contextual ads that appeared in …
Shopper marketing delivers | iSAW – In-Store Advertising World
The theme of many recent articles revolves around the shifting landscape in the advertising world– shopper marketing is getting a larger share of ad dollars with each passing month. Frequently stories are citing retail as the last place …
Folllow us on Twitter! | iSAW – In-Store Advertising World
You can now keep abreast of the news and developments in the in-store advertising universe via our new Twitter feed.
Why Advertising in Print is Still Smart : From the 21st Floor
Traditional uses of print advertising has been mostly around awareness. It’s about branding. But the problem is many companies haven’t adjusted their print strategies to consumer behavior.