Archive for August, 2009
Movies and Advertising and Marketing: Jam or Jelly or Preserves …
August 27th, 2009 | 
Author: Covert advertising is when a product or brand is embedded in entertainment and media. For example, in a film, the main character can use an item or other of a definite brand, as in the movie Minority Report, where Tom Cruise’s character …
Matt Leinart's 3rd Annual Celebrity Bowl « Digital Wave Video …
Matt Leinart’s 3rd Annual Celebrity Bowl. It was night of celebrities and athletes during ESPN Espy Awards week.
Healthcare Marketing: The Age of Celebrity Endorsements Over …
Whether you think celebrity endorsements are effective or not, one thing is true – it all goes back to how strong the brand is. A celebrity can endorse a hospital or healthcare service but if the brand does not deliver satisfactorily to …
Google Launches A Major Offensive Against Microsoft With "Going …
Has no one seen the irony of Google going with the most unmeasurable of all advertising channels with billboards ?